THE LOST GENERATION

In the last edition, I explored current investment opportunities presenting themselves as the new normal and I brought up an issue around millennial and Gen Z’s experiencing the pandemic and recession for the first time.

In this article, the aim is to explore behaviors and opportunities coming out of the current pandemic and its after-effect. The article will try to present a balanced discussion thread and where opportunities may arise. To understand the context you can read the article here.

As a background, the current state of the world suggests that 70% of millennial's and Gen Z’s have a savings account and 58% have a balance under $5,000 USD. According to reports, massive debts have slimmed these savings. While many do not carry credit-card debt or owe less than $5,000, nearly 45% of millennial's have student-loan debt. When asked what they would do with an extra $1,000 cash, millennial's were more likely to prioritize paying off debt over saving (a difference of five percentage points).

Millennial's also have a higher cost of living to contend with when trying to save — while individuals have benefited from a 67% rise in wages since 1970, according to research, this increase has not kept up with inflating living costs. Rent and home prices have increased faster than incomes around the world. In the current economy, a six-figure salary may no longer be…